AI in Consulting: How Much Are We Really Using It?

My recent poll sheds some light on the matter:

• Not at all: 11%

• Free tools (ChatGPT): 61%

• Dedicated AI apps: 11%

• Profound in-house AI solution: 17%

Let’s unpack these results and explore how AI tools are influencing the consulting profession today.

1. Not at All (11%)

Surprisingly, a small but notable segment of consultants reports no use of AI in their work. This might stem from several factors:

• The nature of their projects may not lend themselves to AI-driven tools.

• Some firms may be slower to adopt new technologies due to budget constraints or risk aversion.

• A lack of familiarity or training in AI tools may also play a role.

For these consultants, traditional methods of research, analysis, and problem-solving remain the backbone of their workflows.

2. Free Tools (61%)

The majority of respondents are leveraging free, publicly available AI tools like ChatGPT. This comes as no surprise—tools like these are accessible, user-friendly, and versatile. They’re often used for:

• Generating ideas and brainstorming.

• Drafting client emails or first versions of presentations.

• Summarizing dense documents or conducting preliminary research.

These tools are especially popular among individual consultants and smaller firms without access to premium or proprietary AI solutions. They offer a cost-effective way to boost efficiency, though their functionality has its limits.

3. Dedicated AI Apps (11%)

Some consultants have access to tailored third-party AI apps designed specifically for business needs. These might include tools for:

• Advanced data analysis.

• Predictive modeling and forecasting.

• Real-time industry benchmarking.

While the adoption of these tools is still relatively limited, their specialized capabilities often provide a significant edge in solving complex client problems. Firms that invest in such apps position themselves as technologically advanced players in the consulting market.

4. Profound In-House AI Solutions (17%)

A notable minority of respondents work at firms that have developed comprehensive, in-house AI suites. These systems often integrate advanced machine learning models, proprietary data sources, and industry-specific analytics. Their capabilities may include:

• Automating repetitive tasks like financial modeling.

• Providing AI-driven insights and recommendations tailored to client needs.

• Enhancing project management and collaboration within teams.

For these firms, AI isn’t just a tool—it’s a competitive differentiator, showcasing their commitment to innovation and technological leadership.

What’s Next for AI in Consulting?

The poll results reveal a clear spectrum of AI adoption within the consulting industry. While the majority are still exploring its potential with free tools, a growing segment is diving deeper into dedicated and in-house solutions. This trend suggests a few key takeaways:

• Accessibility matters: Free tools like ChatGPT have democratized access to AI, allowing consultants of all levels to experiment with its capabilities.

• Specialization is growing: As clients demand more sophisticated solutions, the adoption of tailored and proprietary AI systems will likely increase.

• Training is essential: To fully harness AI’s potential, consultants need ongoing education in its applications, limitations, and ethical considerations.

AI’s integration into consulting is still in its early stages, but its impact is undeniable. The future will belong to consultants and firms that embrace these tools thoughtfully, leveraging them to deliver even greater value to their clients.

#AI #Consulting #Technology #Tools #FutureOfWork